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Facebook Live: What It Is and Why It Matters

Facebook Live: What It Is and Why It Matters

Last summer, Facebook allowed a few select users – mostly celebrities and influential figures – the ability to broadcast live video. It was an instant hit: people enjoyed being able to watch events as they happened, as well as giving their commentary and response instantly.

Now Facebook Live is available to almost all Facebook users. News organizations, cultural institutions and educational centers have immediately taken to the platform. On any given day, it’s fairly easy to find live broadcasts covering everything from the arrival of a new baby animal at the zoo to an in-depth discussion of geo-political events from people in the know.

[Tweet “CISCO systems reports that by 2019, 80% of web content will be video.”]

There is definitely room for the live broadcast in the business owner’s marketing mix. We already know that customers are incredibly hungry for video – CISCO systems reports that by 2019, 80% of web content will be video – as well as a thirst for genuine, authentic engagement that allows viewers to see you as you really are. Live broadcasting sits in the sweet spot between these two appetites.

Use live broadcasts to bring attention to events that would be of interest to your customer, or to further educate them on a topic you know they want to know about. For example, if you’re having a designer visit your store, a live video of them discussing their latest works is a great idea – especially if you host it during the work day in advance of a special evening sales event! Live broadcasts can raise awareness, pique interest, and motivate customers to take action.

For best results, keep your Live video between 2 and 10 minutes. On rare occasions, such as a fashion show, concert, or other long term event, you may want to live broadcast the entire thing – but taking breaks and presenting your coverage in smaller, more consumable bites will make it easier for your customers to watch you. Live broadcasts are available for watching after the fact as well; consider creating an archive of your most popular pieces as a greatest hits collection to feature regularly on social media and on your website.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office