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Facebook Messenger Says Bring on the Bots: What This Means for Your Business

Facebook Messenger Says Bring on the Bots: What This Means for Your Business

Bots are computer programs designed to, among other things, stimulate conversation with a human being. You’ve definitely encountered bots in your travels around the internet; they’re notorious for creating off-topic comments on blog posts and sending spam to your email. Facebook believes that bots can be turned into a force for good, and at their most recent developer’s conference, F8, announced that specific types of bots will be available for use via Facebook Messenger.

At this point, we’re talking about bots that respond to customer queries sent to your business via Facebook Messenger. This means if someone sends a message to your restaurant asking if they could book a reservation, the bot can secure a table for them, confirming the time and number of diners, without you ever having to do anything. Bots can be used for a number of tasks, including providing order updates, localized weather reports, and even making sales.

[Tweet “The functionality of the Facebook Messenger bots is still developing”]

Creating a bot isn’t the most complicated thing in the world, but you do need some tech knowledge to do it. Rather than having their business customers brave the world of developing on their own, Facebook is releasing a list of approved bot providers, professionals who will create bots that accurately perform the tasks you want them to while remaining in compliance with Facebook’s operating guidelines.

It’s important to understand that the functionality of the Facebook Messenger bots is still developing. Customers are capable of generating an infinite amount of queries, and no artificial intelligence system has thus far proven itself to be able to answer all of them. However the technology has reached the point where Messenger bots can handle the majority of customer inquiries specific to a business type, hence the roll out of the new technology. If you haven’t started thinking about Messenger as a sales and customer service channel, the time to do so is now. If bots actually work the way Facebook is clearly hoping they do, a new revenue stream may soon be flowing into your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office