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Facebook Is Doing Everything It Can To Keep Users From Going To Your Website

Facebook Is Doing Everything It Can To Keep Users From Going To Your Website

How Will You Make This Work for You?

On April 12, Facebook is making its Instant Articles feature available to all publishers. This means if you’ve got a website where you post original content and a Facebook page, you’re good to go: you’ll have the ability to post entire articles and video content directly to Facebook, rather than having to try to lure readers into clicking a link to get the full story.

This is both good news and bad news. On the positive side, it’s now going to be easier than ever for your Facebook followers to engage with the amazing original content you’re creating to promote your business. More engagement is always a good thing, particularly if doing so prompts your audience to take action.

[Tweet “Facebook’s goal is keeping users on the platform as long as possible.”]

But all of this engagement is taking place on Facebook, not on your website. Facebook’s argument is that making Instant Articles accessible to all will make for a better user experience – no one has to wait for articles to load from the originating website – but it also accomplishes the social media network’s goal of keeping users on the platform as long as possible. This is the same reasoning that underlies the introduction of Facebook’s native video upload and the in-platform buy-buttons: the more users can do without leaving Facebook, the less they’ll leave, which means more ad revenue for Facebook.

Couple this with Facebook’s tendency to limit the organic reach of your content, and things can get really frustrating fast. Facebook is here to say, so as business owners we have to figure out the best way to make the platform work for us, instead of against us. Instant Articles will be a great tool – when used strategically, with a plan to convert interest into action in place. The time to start crafting that plan is now: April will be here before you know it.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office