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Facebook’s Falling Apart…Or Is It?

Facebook’s Falling Apart…Or Is It?

This morning, the New York Times had a fairly extensive interview with Mark Zuckerberg, the founder of Facebook. It’s a good look at the many ways Facebook has already changed, and how the social media company expects to change over the next five to ten years.

Yes, five to ten years. We know you’ve been hearing all kinds of stories about Facebook’s decline – the flight of younger users to trendier platforms; business owners’ irritation at the severe limitation of organic reach of even the most popular posts – but the man in charge doesn’t seem too distressed. He acknowledges that Facebook is changing. The changes he describes have their roots in the public’s embrace of smartphones and tablets.

Mobile Changes Everything – Even Facebook

Facebook was built in an era when almost everyone’s primary computing device was the desktop computer. Some people had laptops, but today’s iPhones and tablets just didn’t exist. It made sense for all of Facebook’s functionality to reside in one site. But now smartphones and tablets are ubiquitous – more than 2/3rds of all Americans have one, and that percentage climbs steeply as we look at the wealthier end of the curve – Facebook’s original configuration just isn’t working well.

“In mobile, there’s a big premium on creating single-purpose, first-class experiences,” Zuckerberg says, explaining why Facebook is being ‘unbundled’. Rather than having every single function, such as messaging, embedded in a single, central site, Facebook is moving forward with multiple apps; each with a specific purpose and some with distinct names and branding.

It’s a transition we, as business owners, need to watch carefully. It’s not difficult at all to envision a future where we will have to look at our own digital presence in much the same way, determining what functionality that currently resides as a component of our websites, needs to be presented as a standalone component of our messaging specifically for the mobile audience.

Jewelers, for example, may find themselves presenting several single-purpose mobile experiences that allow customers to virtually try on designer jewelry, take the first steps toward having a custom piece of jewelry designed and created, or scheduling repairs to favorite or heirloom pieces.

This future is coming, and it’s coming fast. We don’t all need to move as quickly as Facebook, but we do all need to be aware of the fact that we’re going to have to address the needs of our mobile customers sooner rather than later. Want to talk about what’s involved in that? Give us a call. We’ll be happy to help you get started on the journey.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office