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Facebook’s Latest Change Could Impact Your Page Likes

Facebook’s Latest Change Could Impact Your Page Likes

Don’t be surprised if you see the number of likes your Facebook page currently has decreasing sometime in the next few weeks. Facebook has announced that it will be removing any page likes associated with pages that have been deactivated, including those whose owners have died.

Social media has become so central to our lives, yet we’re still working through the best way to handle how real life events – such as death – impact digital spaces. A Facebook account doesn’t automatically disappear when its owner passes away; many accounts simply go dormant through inactivity. The likes associated with these dormant accounts will not be impacted by this change; only those accounts that have been deactivated by a friend or relative of the deceased will be impacted.

It’s difficult to predict how significant this change will be on your business: a lot depends on the age, health and lifestyle of your customer base, as well as how involved your (potentially) deceased customer’s family is in overseeing their digital presence. When Instagram went through a similar process recently, some users saw follower numbers decrease by as much as 15%.

However, it’s important to keep this in perspective. The number of likes on a Facebook page is not and has never been the most important indicator of your brand’s appeal. What matters far more is the level and quality of engagement you have with your followers, including how often they comment on and share your content. It is discouraging to see followers go down – and a sad part of life to understand why that has happened – but in this case, don’t let the number change impact your Facebook strategy.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office