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Facebook’s Latest Changes Put Your Website in the Spotlight

Facebook’s Latest Changes Put Your Website in the Spotlight

Facebook has changed, yet again, the way they determine which of your business’ posts show up in your followers’ News Feeds and which ones are doomed to linger forever in obscurity. This time, it’s the mechanics of linking that are in the spotlight: posts that use Facebook’s link format, including full length URLs directing visitors directly to the content are acceptable, while those posts using a URL-shortening website (such as or Tiny URL) will be given a lower priority.

Why Was This Change Made?

Facebook states that the change to favor posts that use the link format was driven by user preferences. The link format gives Facebook users additional information about the content they’re about to consume, such as what website it appears on, any images associated with the content and the beginning few lines of an article. This additional information can help Facebook users decide if it’s worth their time to click through to the content.

Here’s What It Means to You

To maximize the organic reach of Facebook posts, it’s essential to follow whatever rules and parameters Facebook puts forth as best practices. For right now, that means using the link format. URL-shortening services did provide some lovely tracking metrics that made it possible to see what type of content was most appealing to your customers. Now you’re going to need to rely on Facebook Insights and Google Analytics to derive that insight – and that means driving social media visitors to your website.

While you won’t want to abandon sharing content from sites you don’t control, the time to increase the amount of content you’re sharing from your own website is now. Experiment with the different types of content you can share through your blog entries, videos, on product and FAQ pages and more. Make sure to include large, preferably rectangular images in your content – Facebook will pull these images when creating the link for you.

Unique content is always best: think through what you can offer to your visitors that they just can’t get anywhere else. The goal is to have visitors clicking on your links with the same enthusiasm they will give to a HuffPo or Buzzfeed story – with the end result that they’re enjoying spending time in an environment (your website!) where your products or services are sold. What could be better than that?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office