Skip to content

Fake Reviews on the Internet? Surely You Jest!

Fake Reviews on the Internet? Surely You Jest!

The PBS News Hour has broken a story that’s really not news at all to any small business owner: some, if not all, of the reviews that can be found on Yelp, Angie’s List, and similar websites are not entirely true. For a few dollars, you can have someone write your business’ praises online, even if they have no idea where you’re located, what you do, or the true level of quality service you provide to your customers.

This can be disheartening, particularly if you’re an honest business owner who’s trying to play by the rules. There’s good news: increased awareness of the presence of fraudulent reviews has led review sites to become more vigilant in their efforts to identify and remove them; additionally, customers are becoming more savvy and take even the most glowing five-star reviews with a grain of salt.

That being said, reviews and testimonials still have a lot of value. Potential customers really want to know what other people think of your products and services – provided, of course, that these reviews are authentic, from real people, who have really done business with you.

[Tweet “Reviews and testimonials still have a lot of value”]

Here are some strategies you can use to reassure potential customers that your testimonials and reviews are actually authentic:


If a picture’s worth a thousand words, video is worth a million. Video testimonials are powerful selling tools in part because people find it easier to believe someone they can see for themselves. Actively solicit video testimonials, and when you can capture these, share them on social media, your website, and your YouTube channel.

Social Media:

Whenever a customer comments positively on your social media, capture an image of that post so you can share it with your other fans. The fact that users can click through and see the positive commentary comes from a real person helps tremendously. Don’t be afraid to ask your fans and followers for testimonials or reviews – people love to share their feedback.

A Notarized Sworn Statement:

Over the top? Absolutely. But getting a notary public to endorse the testimonial you’re sharing has in fact authentic provides inarguable evidence that your business is pretty good. This old-school technique had a burst of popularity in the late 70’s – but who’s to say it doesn’t have a role to play in the world of social media?

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office