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FINAL NOTICE: If Your Website’s Not Mobile Friendly, Say Goodbye to Your SEO Ranking!

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FINAL NOTICE: If Your Website’s Not Mobile Friendly, Say Goodbye to Your SEO Ranking!

April is full of very important deadlines. Of course we all know about April 15th being the day that your tax return needs to be filed with the IRS, but do you know what happens on April 21?

[Tweet “More than 2/3 of all web traffic takes place via mobile device.”]

Here’s what Google says is going to happen:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Let’s unpack what this means. We’ve long known that mobile usage is widespread. More than 2/3 of all web traffic takes place via a smartphone, tablet, or other mobile device. Mobile device usage has had a huge impact on every industry, as customers are using their devices before, during, and after engagement. The increased adoption of mobile has made voice search a priority; additionally, we’ve seen mobile use change what’s considered the desirable norms in website design.

Most people own more than one mobile device, and often use them simultaneously. The best industry estimates we’ve seen predict that people will have 4.3 mobile devices by the year 2020; the phenomenon of second screening involves using one device to research or further investigate content seen on another device.

Google has long used algorithms to determine search engine rankings. Most of the time, figuring out what factors influence these algorithms is a process that’s half educated-guess and half wishful thinking. This time, however, Google’s not being coy. If your website isn’t mobile friendly, it isn’t going to be useful to the vast majority of people who are using a mobile device to get online. Google’s going to punish you for this, and it is going to hurt. If you’ve enjoyed front page rankings, and your site isn’t mobile friendly, you are very likely to lose that prime ranking.

The writing is on the wall. A mobile friendly website is no longer optional. Act now to make sure your customers will continue to be able to find you, even after April 21st! Contact us for a consultation to see how we can help make it happen.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office