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Five Must Have Social Media Images

Five Must Have Social Media Images

Social media is a visual medium. Video content gets the highest level of engagement – our eyes can’t resist the appeal of moving pictures, even if we’ve got the sound off – followed by imagery. Not all images are created equal. There are certain universal themes that are almost always appealing, and you want to make sure they make regular appearances in your social media marketing. Make sure to match the image to the platform – Instagram is the ideal spot for high-concept arty shots, while Facebook imagery can be more cut and dried. With that in mind, have fun creating the following:

Comparison Shots:

Take side by side images of two popular products, so customers can see how they compare. How do the boot cut jeans look compared to the skinny jeans? This idea works in every industry – side by side comparison images get just as much engagement in the heavy equipment world as in fashion and apparel.

Before and After:

If you do any type of cosmetic, repair, restoration, or renovation work, document each and every project with photos. Customers love seeing the before and after. Show the two images side by side – the rough before and the gorgeous after is a stunning demonstration of your expertise.

Pride Projects:

Has your team really knocked it out of the park with a superior build, a stunning piece of custom work, or a one-of-a-kind special order? Let the world know. For added engagement, get a pic of the customer and the story behind the project.

[Tweet “Posts with pricing info get shared more on Pinterest than on any other platform.”]

Product Porn:

While the word “porn” has a definitely adult meaning, it’s steadily being co-opted to refer to gorgeous images of highly desirable products. Using lush images of your most impressive inventory gives your customers something to desire – and share on their Pinterest boards. Pro tip: posts with pricing information get shared more on Pinterest than on any other platform. Good to know if you’re in jewelry, DIY, or the craft industry.

The Action Shot:

Pictures that show people using your product in the real world are very highly appealing. Look for opportunities to showcase enjoyment, whether it’s hungry diners digging in at your restaurant or a happy teen taking the four-wheeler through a huge puddle: your customers will enjoy these images because they evoke emotions they want to experience for themselves.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office