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Better Understanding of Customer Journey Dominates Forbes 2018 Digital Marketing Trends List

Better Understanding of Customer Journey Dominates Forbes 2018 Digital Marketing Trends List

If there’s one thing business owners wish they had, it’s a crystal ball that grants the ability to see into the future. Since we don’t have that, we rely upon trends reports from insightful industry thinkers, including the team at Forbes. They’ve just released “How Digital Marketing Will Change in 2018”, covering 15 digital marketing trends you’ll want to know about.

Let’s start with achieving a better understanding of the customer journey. There’s an introductory piece on what a customer journey map is and why you want one here. Forbes sums it up thus: Strive first to use data to know where your consumers will be on every step of their purchasing path, learn what appeals to them, and design your marketing to touch them all along their journey.

Better Ad Targeting & Personalization: It All Starts with Data

In addition to giving business owners a better understanding of their market with customer journey maps, data plays a huge role in other top digital marketing trends. Shoppers expect a highly tailored online experience, with their needs and preferences prioritized at every touch point.

Social media may be where your customer first encounters your brand. Ideally, we’d like that to occur through organic content, but pragmatically, most brands need to use advertising to extend their reach. Throughout 2018, plan on using data to refine your social media advertising. There are two ways this plays out: content creation and targeting efforts; identify what resonates with your audience and put it front of lookalike audiences to enjoy higher conversion rates.

Attention is a currency, Forbes reminds us, adding that the days of impersonal eblasts are behind us. Personalization extends beyond email marketing; today, the expectation is that highly targeted ads will lead to personalized landing pages – all part of a process meant to make the customer feel seen, valued and catered to.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office