Skip to content

Form Over Function: High Heels & Web Development

Form Over Function: High Heels & Web Development

On Saturday night I put on my sparkly high-heels to head out to dinner. The shoes were the perfect compliment of sparkle with my long purple skirt. They’ve got 2-inch heels, but knowing that we were just going to dinner, I thought they’d be fine.

Date night evolved, as date nights sometimes do. We went from dinner, to a walk, to spotting a great band and dancing. Very romantic, but by the end of the night my feet were not very happy with me. If I had known we were going to do so much, I would have chosen a different pair of shoes.

The more we know about our plans, the better choices we’ll be able to make. Perhaps you’ve been in my shoes. Knowing the plans for the evening can determine which pair of shoes wind up on your feet – and which ones stay in the closet. You may still want to wear the sexy heels, but chances are you’ll choose the still cool looking wedge or platform for comfort.

Picking The Right Pumps

Now, I may not be quite as bad as Carrie Bradshaw, but I do love my shoes. But when it comes to deciding what shoe to wear for work or play I make decisions based on fashion and function. How long will I be wearing my shoes? What happens if it rains? Can I handle them if I can’t get a cab and have to walk? Do these shoes compliment the outfit?

Creating The Right Website

The consideration process we go through when choosing our shoes is very similar to the experience business owners have when choosing elements of their website. During the web design process you need to think through a few key factors:

  1. What do you want your website to do for your business?
  2. What experience do you want your visitor to have on your website? What does it say to your clients and prospects?
  3. How scalable will the website be?
  4. Can my team edit key areas of the site?
  5. Does my site support a user experience that interests clients and generates leads?

The look of the website is very important, but the functionality is also important. Sexy shoes that make your feet hurt aren’t always the best option. In the same way, a great looking website that doesn’t work well for you or your customers isn’t the best choice.

Before you start to create your design or layout your website content you want to stop and ask yourself these questions. As you go through the process you need to go back to these questions. Do not get swayed by the sparkles! Focus on the function.

Aesthetics Start; Function Finishes

When you’re building a website, the design matters. People are intensely visual. A good looking website is the attraction factor; it is what draws people into your business.

Functionality also matters! As you make decisions about the look of your website you need to keep a critical eye on the final goals and functions. Remember today’s web visitor is overwhelmed with messages and experiences online. Do not make it difficult for them to figure out where to click or how to navigate. Steve Krug said it best with the title of his book Don’t Make Me Think. Sometimes you need to sacrifice what looks nice for what works well. Best practices often force us to make more practical design decisions to help the user notice things quickly and easily without thinking.

Are you ready for your new website? We can help schedule a free consultation today.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office