Key Takeaways:
- Email marketing is about so much more than just sending a digital email; it is about building a relationship.
- Building your email list takes time. You can’t jump ahead and just buy a list.
- Knowing the different email types will help you find opportunities to connect and nurture your audiences.
- Spend time reviewing your email data. Look at what is getting the most interest and why.
Email Marketing – Stay Focused and Steadfast
Email marketing is still one of the best ways to capture and stay connected with new and existing customers. Watch the webinar above to better understand:
- The email types and opportunities available with automation.
- The No-No’s – the mistakes so many small businesses make when they start on their email marketing journey.
- When to send emails and how to find what days and times work best for your audience.
- The importance of email subject lines, preheader text, and spam words.
- Planning your email calendar.
Live Attendees’ Reviews:
“Jennifer makes things easy to understand…Her slides are clear and concise….She gives us action steps and tips to get started. Very grateful to her for sharing.”
“Great presentation with key examples of the different types of emails.”
“Webinar was informative and well organized.”
“I found it helpful to know a little about the different sources, words that send you to spam, and the different type of emails.”
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