We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
When Is It Okay to Delete Social Media Comments?
Not all negative comments need the delete button. Find out when there’s a way to turn things around, and when the only thing to do is delete!
Learn How to Preview and Test Email Marketing Campaigns with Klaviyo
Find out who is making edits to your WordPress website with this accountability-boosting plugin.
Show Off Your Best Products for Fall with a Virtual “Pop-Up” Store
Originally Posted in September 2020. Updated in October 2021. Key Takeaways: Nearly all holiday shoppers will be buying or shopping online in 2021. Consumers expect…
How to Use Plugins to Track and Monitor Changes on your WordPress Site
Find out who is making edits to your WordPress website with this accountability-boosting plugin.
Best Practices: 5 Benefits to Web Forms
Customers have come to expect forms on your website. But are yours build the best? See how many of these best practices you’re following with your web forms.
How to Set Up Same Page Navigation Links Using Anchor Tags
Help your customers find exactly what they’re looking for with same-page navigation links known as Anchor Tags.
How Important Are Return Policies to Your Customers?
When a new customer is about to buy, does your return policy give them the confidence to go through with their order?
How to View & Respond to LinkedIn Company Page Comments
Keep in touch with your followers and see what they have to say about your LinkedIn posts with this quick social media tip.
Cracking the Consideration Mystery: 4 Things Customers Do During This Vital Stage in the Customer Journey
Crack the case of how customers consider your brand during the early stages of thier buying journey – and how to make the most of the Consideration Phase!
Prevent Spam with reCAPTCHA on Gravity Forms
Stop spam submissions in their tracks when you add reCAPTCHA to your Gravity Forms.
The Same Name Game: Do Your Domain Name & Business Name Have To Match?
Originally Posted in July 2016. Updated September 2021. Key Takeaways: – Think carefully when choosing your business name! – Before choosing a name for your business,…
Collect More Data with Hidden Fields on Gravity Forms
Learn more about your customers by adding hidden fields to the Gravity Forms on your WordPress website.
Understanding Data: The Pros and Cons of Objective Data
Objective data helps us understand the actions our customers take. Here’s why you should use it, and some of the pitfalls to relying on objective data alone.
How to Install & Update WordPress Plugins
Learn how to expand the functionality of your WordPress website with plugins, plus tips for how and why to keep those plugins up to date.
Understanding Data: The Pros and Cons of Observational Data
Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.
View Your Ads & Spy on Competitors’ Ads with Facebook Ad Library
View all the Facebook ads you’re currently running, and view your competitor’s ads with this Facebook Ad Library tutorial.
The Pros and Cons of Live Streaming for Small Businesses
Live streams enjoy more viewership than before. Discover the pros and cons of live streaming for your small business.
What is a Mailchimp Contact Rating and How Can I Use It?
Improve your email marketing using contact management, segmenting, & targeting in this mega Mailchimp tutorial.