We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Do More Good: Why Nonprofit Marketing Matters
KEY TAKEAWAYS:Nonprofits have much to gain from implementing an effective digital marketing strategy, including an increase in exposure, funds, donors, and volunteers. Empathy and transparency…
Why Isn’t My Website Showing Up on Google?
Make sure your WordPress site is showing up in search results with this quick tutorial on how to index your website on Google!
Connecting to People Instead of Platforms
KEY TAKEAWAYS:Authenticity is an important consideration when consumers when determining which brands they like and support. People-focused imagery increases conversions. Message retention rates for video…
Grow Your YouTube Channel with End Screens
Learn how to grow your YouTube channel with end screens!
Bye, Bye, “Bridal”!
Selling products starts with speaking to your customers. Does the language your business uses promote diversity and inclusion? Pride month may be over, but love…
In-Email Purchasing: The Future of Email Marketing?
KEY TAKEAWAYS:Email marketing has been around for a while, but what if your business could send emails that would allow for a customer to purchase…
Local Search Still Matters in an Online-Shopping World
It’s no news that the global pandemic of 2020 accelerated the adoption of digital technologies by a landslide. A McKinsey Global Survey shows companies have…
Return to Normal vs. The New Normal: SMBs Embracing Change
Though 2020 was a brutal year for all of us, it was also incredibly eye-opening. It forced us to slow down, to reassess, and to…