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Friday Feature: TTG & CTNY Limo

Friday Feature: TTG & CTNY Limo

Who They Are

CTNY Limo is a car service company located in Greenwich, CT that serves both corporate and leisure clients. CTNY Limo serves the tri-state area, focusing on Fairfield County, CT and Westchester County, NY. In addition to providing car services for corporate and leisure meetings and events, CTNY Limo provides airport transportation to all major area airports.


Defining Goals

CTNY Limo initially came to us as Avanti Millennium Limousine. Unfortunately, there was another limo and car service company in their area with a remarkably similar name, causing confusion with both current and potential clients. The number one goal for CTNY Limo, then Avanti Millennium Limousine, was to distinguish themselves from this competitor and use the web to increase their business. This involved completely rebranding the company, including a new name, logo, and website.

When we asked Helen, the owner of CTNY Limo, what she wanted to accomplish with the new brand, aside from setting the company apart from the competition, her answer was two-fold. First, she wanted something that would be easy for her clients and potential clients to remember. Second, she knew that, in our digital age, the new name had to be search engine friendly. And as luck would have it Helen had the foresight to buy the domain name ctnylimo.com.


ctny-logo-site

Creating the Vision

Eureka! The web domain was a great idea for a new name and it was a smart name for search. Now we needed to create a new logo, website and strategy for marketing this great business to the local community.

We kept the logo simple with block lettering in professional gold and black hues. These colors were incorporated throughout the site for consistency. With additional input from Helen, we decided on the navigation items, developed the copy with a few rounds of revisions, and chose photos to use throughout the site.


Site Features
  • Services Breakdown:

    CTNY Limo has two client bases: corporate and leisure clients. As they each look to hire a car service for very different reasons, we knew that they both had to be included in the main navigation. Under each, we added a drop down regarding airport service, as general car service drop off and pick up times vary from airport service drop off and pick up.

  • Testimonials:

    Helen greatly appreciates her customers and highly valued a testimonials section in which she could share their kind words. Thus, Testimonials was added to the main navigation.

  • Blog:

    SEO was a top priority for CTNY Limo, so we made sure to include a blog in which the company could post regular fresh content.


ctny-social

Best Practices
  • Consistent Marketing & Branding:

    From the website, to business cards, to social media platforms, we insured that the branding was consistent across all marketing channels. Ensuring that CTNY Limo replaced Avanti Millennium Limousine in all aspects of the business, including any online listings under the previous name, was key to the launch of the new brand.

  • Frequent Posting Schedule:

    We stressed the importance of a frequent posting scheduled to Helen, including both fresh content on the website and optimized posts on social media. Understanding the time commitment involved in a comprehensive SEO and social media strategy, Helen chose to have us continue with her monthly marketing.


Moving Forward

As we continue to carry out CTNY Limo’s monthly marketing, including adding fresh content to the website and building links on a weekly basis and regular posts on Facebook, Twitter, LinkedIn, and Google+, we work with Helen to develop new and original marketing campaigns to differentiate her business from other local providers. Yelp has proven to be an especially powerful tool for CTNY Limo. Advertising with Yelp has been a winning strategy for CTNY Limo, improving their ranking in Yelp search results, increasing the number of calls and visits to the website coming from Yelp and maintaining a five star rating.

Stop by and visit CTNYLimo.com and let us know what you think. If you’d like to be one of our next small business feature Friday’s let us know by reaching out for a consultation.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office