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Friday Fun Fact: The Mobile Marketing Movement

Friday Fun Fact: The Mobile Marketing Movement

With the majority of mobile phone subscribers now owning smartphones, as opposed to their more primitive ancestors, it doesn’t take an expert researcher to know that mobile internet usage is huge. After all, these devices were invented to put the World Wide Web right at our fingertips, so why would we go back to tethering ourselves to a desktop simply to conduct a Google search or check Facebook? But businesses, especially SMBs, need to see the hard-and-fast data on mobile web usage in order to plan their marketing accordingly. Below, we’ve outlined the basic mobile fun facts that you need to know.

percent-40 The percentage of people who conduct mobile searches on their phones every day
percent-70 The percentage of mobile searches that prompt the customer to call or visit a business, or even make a purchase, during the same day as the initial search
percent-81 The percent increase in mobile data usage between 2011 and 2012, as reported by Nielsen
percent-61 The percentage of retail and restaurant brands, both large and small, that used location-based targeting in the first 6 months of last year to boost in-store traffic. The spending on this targeting grew by an average of 11% per month during this period.
2014 The year that mobile internet usage is expected to outweigh desktop usage

While the mobile trend may seem daunting, and even threatening, to SMBs, it is not going away. The good news is, even though you may be puzzled about how to approach this movement, it actually creates a whole new world of opportunities for you to connect with your customers and bring them into your establishment. Mobile friendly and mobile sites, responsive design, location-based targeting, the list goes on.

So what’s holding you back? Jump head first in to the wonderful world of mobile marketing! Contact us today and see how we can help you meeting your mobile goals.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office