Friday Fun Fact: The Mobile Marketing Movement


With the majority of mobile phone subscribers now owning smartphones, as opposed to their more primitive ancestors, it doesn’t take an expert researcher to know that mobile internet usage is huge. After all, these devices were invented to put the World Wide Web right at our fingertips, so why would we go back to tethering ourselves to a desktop simply to conduct a Google search or check Facebook? But businesses, especially SMBs, need to see the hard-and-fast data on mobile web usage in order to plan their marketing accordingly. Below, we’ve outlined the basic mobile fun facts that you need to know.

percent-40 The percentage of people who conduct mobile searches on their phones every day
percent-70 The percentage of mobile searches that prompt the customer to call or visit a business, or even make a purchase, during the same day as the initial search
percent-81 The percent increase in mobile data usage between 2011 and 2012, as reported by Nielsen
percent-61 The percentage of retail and restaurant brands, both large and small, that used location-based targeting in the first 6 months of last year to boost in-store traffic. The spending on this targeting grew by an average of 11% per month during this period.
2014 The year that mobile internet usage is expected to outweigh desktop usage

While the mobile trend may seem daunting, and even threatening, to SMBs, it is not going away. The good news is, even though you may be puzzled about how to approach this movement, it actually creates a whole new world of opportunities for you to connect with your customers and bring them into your establishment. Mobile friendly and mobile sites, responsive design, location-based targeting, the list goes on.

So what’s holding you back? Jump head first in to the wonderful world of mobile marketing! Contact us today and see how we can help you meeting your mobile goals.

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