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Fruit Off the Vine: Don’t Lose Your Content

Fruit Off the Vine: Don’t Lose Your Content

Shortly after purchasing Vine, Twitter announced that the app, home of the looping six second video clip, will soon be no more. Such is the nature of the savage social media landscape: some platforms just don’t last very long. Industry insiders are already speculating about where Vine stars are going to go next – so far Snapchat seems to be the destination of choice – but in the meantime, if you’ve got content you’ve created and stored on Vine, including any Vines you made to promote your business, the time to retrieve and save these short video clips is now. Twitter has said that Vine will continue to function as an archive space, but given that Twitter’s own future seems far from certain, you may not want to rely on that assurance.

[Tweet “Twitter has said that Vine will continue to function as an archive space.”]

One way to save your Vines is by downloading them directly to your computer. Another way to save your Vines is to convert them into GIF files. GIFs are repeating animated files that are popular content to share on social media; you’ve seen them on Facebook. GIPHY has let it be known that Vine users can import their accounts and have all of their Vines converts into GIF files. This may be an option well worth exploring, particularly if you use your Vines regularly in your content mix.

Brands who have built a following on Vine, either on their own or through collaboration with an influential Viner, will definitely lose some reach as a result of the platform’s closure. It’s understandable that you want to start rebuilding somewhere else immediately, but we’d urge you to exercise a little caution. Before you rush to the next big thing, it’s good to see what the next big thing actually is. Before you commit to developing a presence on a new platform, you want to be sure it has some staying power. Snapchat currently seems like the logical next step for displaced Viners, but that situation could change in the weeks and months to go. Don’t be afraid to ask your current followers where they’re planning to go next – considering you want to wind up where they, this information can simplify your decision making exponentially.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office