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Gathering Days: How To Get Over a Creative Slump

Gathering Days: How To Get Over a Creative Slump

Running a business requires constant creativity. You’re always having to come up with ideas: sales campaigns, interesting events, and attention grabbing messaging don’t just spontaneously appear out of the ether. This takes time, energy and effort- and sometimes, all three are in short supply. A creative slump is characterized by the inability to generate any fresh new ideas over an extended period of time, which can range from a few days to many months.

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One way to get over a creative slump is to declare what writer Anne LaMott calls a “gathering day.” For an entire day, don’t worry about producing any ideas or concepts. Instead, focus on filling your mind up with new sights, sounds and experiences, particularly those relevant to your business. This can be accomplished in a number of ways, from shopping your competition, doing an image search based on the keywords important to your industry, or even just reading consumer magazines aimed at your customers. Spend time on social media as well, paying particular attention to the most influential voices: what conversations are they having.

The purpose of this exercise is to let your brain soak up a variety of voices. Listening to what they have to say may not immediately result in new creative concepts. Sometimes those ideas have to bounce around inside your head for a bit before you can see how they line up in a way that is relevant to your business. Everyone’s creative process is different, so there’s no official timeline: with trial and error, you’ll discover what works for you. Regular gathering days are part of many creative professionals’ regular routine, to keep the stream of fresh ideas running strong. Give it a try – and let us know what you think!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office