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Get More Out of Google+: New Display Ads & Pinned Posts

Get More Out of Google+: New Display Ads & Pinned Posts

Of all the social media platforms, Google+ has been the one that has the hardest time finding its core group of users and making itself relevant to broader conversations, limiting its effectiveness as a marketing tool. It’s been an awkward time, but Google has made some recent changes that may expand Google+’s appeal to a wider audience.

Google+ has recently acquired Odysee, a photo sharing social network and backup utility. Expect to see imagery of all types becoming more and more relevant on Google+; an exciting new option allows Google+ users who have a thousand or more followers to use one of their posts (presumably featuring a large, attractive image) as a display ad that can appear throughout Google’s wider advertising platform. People can leave a comment, follow your brand, give a +1, or join a Hangout right from an ad.

[Tweet “Google+ has recently acquired Odysee, a photo sharing social network and backup utility.”]

This new functionality is exciting, but to realize maximum value from it, you’ll want to have a clear strategy in place before you launch any ads. Identify your objective in concrete terms, whether that’s selling X amount of merchandise or having a certain number of people attend a Hangout.

Another interesting new feature is the ability to “Pin” a particular post to the top of your Google + profile. This pinned post will be the first thing visitors see when they visit your timeline; it’s a great opportunity to showcase your brand’s appeal. Pinned Posts can feature some of your best selling merchandise, a philosophical statement, or even links to your most popular content. It’s also a great place to embed a video – remember, many Google + users are visiting the site on their smartphone, where video reigns supreme.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office