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Get Ready To Be Merry: Holiday High End Jewelry Sales Forecast Up!

Get Ready To Be Merry: Holiday High End Jewelry Sales Forecast Up!

The holiday shopping season is almost here. Get ready to be busy: according to a recent study released by the American Affluence Research Center, the nation’s wealthiest people are planning to increase their holiday spending by 4%. And if Back to School sales numbers are any indicator, the other 90% are ready to spend more at Christmastime too: forecasters are expecting a sales increase of between 2.4% – 5.7%.

Now is the time to capitalize on that increased consumer confidence. As part of your overall promotional plan, consider how you’re going to market your very best pieces. Obviously, these items aren’t for everyone. There are a range of digital marketing tools you can use to connect you directly to those customers who would be interested, including email marketing, mobile messaging apps, and social media.

Pay particular interest to Instagram; while the research on last year’s holiday sales identified Facebook and LinkedIn as the most popular social media networks for high-wealth shoppers, the popular photo sharing site is rapidly gaining ground. Enhanced advertising options and the robust Direct Messaging feature have made Instagram a very viable marketing platform for jewelry retailers at every price point.

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It is a good best practice to stress the exclusive nature of your messaging with your customers. DKNY recently did this very successfully during NY’s Fashion Week, getting a big response from high end buyers who were happy to be considered part of a select group. Invitation only events, either in store or online, are also a powerful draw for this market.

Done strategically, you can begin courting the high end holiday sale slightly earlier than your overall holiday promotions – because these are high ticket items, it can take the buyer slightly longer to commit to the idea of purchasing. Initial contact pieces, designed to pique curiosity and whet the appetite, can begin to start trickling out over the next three weeks, but to make that happen, you need to do your planning now.

Need help making that happen? Drop us a line. We’re here to help you make this holiday season even better than the experts expected!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office