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Getting It Right In 2013

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Getting It Right In 2013

As 2013 approaches, we must ask ourselves what will allow us to “get it right” with technology in the New Year. This year we had to adapt our SEO practices to Google Penguin and continued Panda updates, adjust to Facebook’s new Timeline, learn how to leverage Pinterest for business, and enhance the user web experience with responsive design. Though these were all great additions to our web marketing tool chest, we cannot hope to succeed by continuing to use the same practices in 2013.

Just as 2012 brought changes to social media, SEO, and web design, so too will 2013. What changes can we look forward to in the New Year? Social media platforms will begin offering e-commerce solutions, demand for responsive website design will climb to new heights and big buttons will be everywhere to accommodate the increasingly mobile and touch-friendly web.

Technology is not constant. The web is an ever-changing landscape. What was once effective marketing no longer reaches the desired audience. With so much around you changing on a whim, how can you possibly keep up? Technology Therapy Group remains your stable source for learning and growing with the latest innovations, web trends and marketing practices. Rely on us to help you navigate the New Year and all that it will bring!

Are you ready to leave 2012 in the dust and jump head first into 2013? We are! Change is hard, but that’s why we’re here. As the song goes, “I get by with a little help from my friends…” Add to this a little Technology Therapy at every step of the way so you can get it right in 2013.

Season’s Greetings from your friends at TTG. We wish you a happy and prosperous New Year!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office