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Getting Physical: Supporting Your Digital Presence in Your Physical Location

Getting Physical: Supporting Your Digital Presence in Your Physical Location

Social media was created to support your brick-and-mortar business in the digital realm, but in a time when the lines are blurred between the physical and digital, you must boost your social media presence in your physical location as well. Supplying reminders while your business is fresh on your customers’ minds – and how much fresher could you be than when they are in your store or restaurant – helps ensure that they seek out your business on social media. In order to make the most of these reminders, you must be strategic as you deploy them.

  • Consider the Optimal Platform:

    You don’t want to risk overwhelming your customers with too many reminders. Choose your best performing platform or the one that will best allow your customers to promote most heavily. While subtle notices can be posted for all of your platforms, only the top deserves prominent placement. For example, JoAnn Fabrics places cards on their shelves at eye level letting their shoppers know that they can find project ideas on their Pinterest page with a QR code leading directly to the page. Pinterest provides the best support for their customers – offering images, inspiration and links to craft projects.

  • Perfect Placement:

    These hints should be placed in areas of your store that receive a lot of traffic or in places where your customers have to look. For instance, restaurants may consider adding their social icons to the bottom of their menus, with a special call out for Instagram or Foursquare asking customers to post pictures of their meals or to check-in to your location. Clothing stores can place invitations to follow their businesses on Pinterest for outfit ideas around the mirrors in their dressing rooms. Jewelry stores can invite casual shoppers to try on rings virtually with The Vow app by placing a sign on the engagement ring cases.

  • Give Them a Reason:

    It’s not enough to simply let your customers know where to find you; you have to give them a reason to reach out! Let them know what they can expect to find on the platform you’ve chosen to promote. Do you post your monthly specials to Facebook prior to adding them to your website or sending them to your mailing list? Are sneak peeks of new merchandise posted to Instagram before they hit the sales floor? Can customers find unique facts and content by following you on Twitter? These are all reasons that compel your customers to take the next step!

Remember that social media is not a one-way street; it is not enough to hope that your social platforms drive traffic to your brick-and-mortar business. Instead, you must think of these two aspects of your business as a rotary; they each feed into the cycle and lead your customers to one another. Need support creating a compelling social presence or developing a strategy for seamlessly combining your online and offline marketing? We’re here to help! Reach out for a free consultation today

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office