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Getting Profits Out of Pinterest: The Analytics You Need To Be Looking At

Getting Profits Out of Pinterest: The Analytics You Need To Be Looking At

Pinterest is, in the words of NY Mag, eating its competitors alive. The fast growing social media platform caters to older women – generally a demographic group with both disposable income and an openness to new purchasing experiences – yet small businesses have been having a tough time using Pinterest as a marketing platform.

The introduction of a new analytics platform on Pinterest should make things much easier. If you’ve registered for a free Business Account, you can now access analytical reports that tell you the number of users who engage with their pins as well as information on what countries those users are from, what their interests are on the social network and off network data for those who have Pin It buttons installed on their websites.

It’s important to understand that these reports are tracking organic content – the Pins you put on your own boards – and not Promoted Pins, which is Pinterest’s year-old foray into advertising. Delving into these numbers will allow business owners to maximize the value of the content they don’t have to pay to share.

Discovering who is enjoying your pins is critical information. Are you reaching your target market effectively? If you’re not, it may be time to adjust your content strategy – and if you find your pins are resonating with people you hadn’t thought about as your customers, it’s definitely time to think through how you can convert that interest into sales.

Understanding the interest Pinterest users have in your organic content is a key step in creating Promoted Pins that deliver real value on your investment. Every advertising campaign needs to be rooted in a solid understanding of who your customers are and what they appreciate; this is as true on Pinterest as it has ever been on any other platform. The better you understand your customer, the more effectively you’ll be able to connect with them.

If you haven’t examined your Pinterest analytics yet, I’d urge you to do so now. If you know your business needs Pinterest, but you’re not sure where to start, give us a call. We’ll get you started with a strategy that’s customized to connect you with your customers, in your marketplace, so you can enjoy increased sales.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office