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Getting Started on Twitter in 4 Easy Steps

Getting Started on Twitter in 4 Easy Steps

In case you didn’t know, Twitter is ranked 4th amongst all the social networking sites. In 2012, Twitter beat Google+ and Facebook in growth numbers. If you have been thinking about using Twitter as part of your business strategy, here are 4 easy steps to help you get started.

  • Step 1: Decide the strategy & goals for this initiative
  • Step 2: Clarify the voice of the organization
  • Step 3: Set standards on following people, companies and publications publicly and on private lists
  • Step 4: Make a Twitter schedule

Twitter Strategies & Goals:

I am not a fan of doing something just because someone else is doing it. Before you send out your first tweet, identify your goals for tweeting. Simply put, what are you doing on Twitter? And what do you want to get out of it? Some companies use Twitter to build their company up as an industry leader, while others use it as a customer service and retention tool. What is your reason for being on Twitter? As you ask these internal questions you should also begin to think about how you will measure the success of your goals.


Clarifying the Voice:

Before you begin tweeting you should decide what your Twitter voice is, or as I like to say, your Twitter personality. Are you informing and educating people? Do you want to be the company to turn to for information regarding a particular topic? Do you want to show support for other local businesses or possibly share jokes or sports scores? Will your tweets be only industry related? Deciding the personality and voice of your Twitter account for the organization can help with focusing your content and deciding whom to follow.


Deciding Whom To Follow:

Before you tweet it’s a great idea to start by listening; you can do that by identifying the companies and people your Twitter profile will openly follow. When you choose to follow a company or person they receive an email that you have decided to follow their tweets. You can use Twitter to make private lists to organize people and companies into manageable groups to follow.

Choosing who to follow should be based on your goals for Twitter. You may want to follow clients, partner companies, news outlets and people who provide information in your industry.


Make a Twitter Schedule:

Twitter will only be of value if you use it daily to share information. It has been my experience that creating a schedule of topics is the best way to stay focused. Without a schedule, people struggle to find things to discuss. You can differentiate yourself with what you post but having a breakdown of day-to day topics makes it easier to focus. You will want to try and post 3-4 times daily to see a real ROI for your business. Planning out topics will help you stay focused and you should also make sure you retweet others you value and follow. Engaging with others – or socializing, as I say – is needed in life and on Twitter.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office