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Getting Started with Google Ads

Key Takeaways:
  • Understanding the different ad types and how to set them up can impact how well your ads perform for your business.
  • Google Ads is not a standalone tool. Google recommends linking your other Google properties together and sometimes may require another account type to use a certain ad type.
  • Google Ads have many layers and is not an advertising platform that is easy to start in just one training session. Leverage the online resources to improve your skills.

Getting Started with Google Ads

Google ads is always evolving in many ways the artificial intelligence can make setting up ads seem easier than ever. The devil as they say is in the details and succeeding with Google ads means spending the time to get to know all the nuances that will help you improve your ad performance and lower your budgets. This webinar will help you begin to scratch the surface and learn the basics of what it takes to run Google ads for your business.

Live Attendees’ Reviews:

“I found this high level overview to be helpful for understanding ads, it was a toe dip into the topic, obviously, but I feel more prepared for conversations. ”

Anonymous

“Jennifer is just awesome at what she does, she is so generous in sharing her knowledge and expertise in this space to teach us newbies how to market out products. I could not thank her enough for all of the information she has shared with the group.”

Lia S.
New York City, NY

“The flow charts and diagrams were easy to understand.”

Rose L.
Staten Island, NY

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office