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Google Analytics Part of Your Weekly Website Spot Check

Google Analytics Part of Your Weekly Website Spot Check

The last item in our weekly spot check list is to review your Google Analytics. Google’s Analytics application can be a great benefit for small business when reviewed weekly. By looking at your Analytics on a regular basis, you’ll be able to identify concerns quickly before they become larger problem. Reviewing your Analytics each week will also allow you to see if you are under utilizing the tools they provide. Below are the three areas that you should pay special attention to during your review.

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General Review

Take a few minutes each week to review the audience overview of your Analytics. This feature shows you unique visits, page views and average visit duration. Make it a point to compare week over week or month over month to see if there are any inconsistencies or if you may be missing spikes due to a targeted campaign or major push.

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Content & Events

This area of Analytics allows you to review many features within your website: site content, speed and events. One of my favorite features is the events section. If set-up correctly, this is where you will be able to see your outbound traffic. This will help you see where people are going as they exit your website. Reviewing the pages people spend time on under site content and how much time they spend will allow you to see if new additions or changes to your website have been a help or hindrance.

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Conversion Tracking

This is a tool that Google Analytics provides to allow businesses to track users’ activity as they go through a certain path on your website. The best use of this tool is tracking activity to a goal-oriented process. For example, we have conversions set-up for the “Thank You” page on web forms. This will show you the number of people who converted, i.e. filled out the form, and where they came from. Reviewing your conversion tracking will help you see if there is a problem with a form on your website. Comparing week to week will help you identify peaks and valleys and adjust your tactics accordingly.

These tools are not all Google Analytics has to offer. We could spend much more than just 20 minutes a week review our Analytics, but for the purpose of keeping your website up and running these are the three areas you should set aside time to review each week.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office