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Is Google Glass A Flop? Do You Need To Care?

Is Google Glass A Flop? Do You Need To Care?

Have you been eager to get your hands on the new Google Glass? You might want to keep your money in your pocket, according to this article in the National Journal. Being an early adopter doesn’t always pay off. The first people to own the Glass find the experience decidedly underwhelming, as the device offers limited functionality and has the expected beta-stage bugs.

However, that doesn’t mean that business owners need to stop thinking about how their businesses will look when viewed through Google Glass. We’re well on the way to an almost-entirely mobile messaging environment; the next logical step in that journey will be the presentation of content on wearable platforms.

Google Glass may not be perfect, but it is giving us a real glimpse into the way human beings prioritize information. Display space is at a premium in the extremely abbreviated platform. We need to start thinking now about how we’ll be communicating the maximum amount of brand messaging in a minimal space as efficiently as possible.

For example, consider your logo and how it is currently integrated into your digital marketing. You may be using your logo as your profile image, for example, or feature it regularly in your postings. But would your logo be distinct when limited to a text-only presentation? That may be the only option available in the wearable device era. The ability to manipulate color and font effectively becomes increasingly important as display space shrinks.

Don’t make the mistake of thinking that just because Google Glass didn’t come soaring out of the gate that the transition to wearable platforms will be postponed indefinitely. To steal a line from Mark Twain, the report of Glass’ death are greatly exaggerated. In the world of tech, not working perfectly doesn’t mean will never work at all – and the pressure of having their product in the harsh public spotlight may influence Google to refine their design even more quickly than they otherwise would.

Know you need to make some changes to reach your customers more effectively on their smartphones or tablets? We can help you make that happen! Call us today!


Image Credit: CBS Interactive

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office