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Google Introduces Local Inventory Ads

Google Introduces Local Inventory Ads

Retailers who have been making use of Google’s Knowledge Panel or Google Maps to advertise their business can now give web visitors a chance to see the actual products they have for sale using Local Inventory Ads.

Stores using this new type of ad will have ‘Search products at this store’ link added to their listing; when visitors click on it, they’re brought to a landing page Google controls. This page shows a Google map of your location, as well as your inventory. Inventory is organized into categories, with each product receiving its own listing. Retailers can specify if a product is available in stores only or online as well; if the product is online, there’s a button that the shopper can click to go directly to your website.

Make Sure You Read The Fine Print!

Be aware that Google will physically visit your store to verify that it exists as a brick and mortar location open to the public and that you actually have the inventory you’re advertising. The Local Inventory Advertising terms and conditions specify that this information be kept accurate and current. These ads are designed to work with your existing Google AdWords account, and you will be provided with metrics allowing you to track each ad’s performance.

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Bridging The Gap Between Online & Offline Sales

Google’s Local Inventory Ads have the potential to be very helpful to retailers. Millennials in particular tend to do a lot of online research before they go shopping; they want to know with a fairly high degree of certainty that the products they want will be available to them. This feature will be very useful for retailers who carry popular brands or very specific niche items. That being said, Google’s insistence that the ads be accurate and representative of your actual inventory puts a burden on retailers to ensure everything is updated regularly. If you’re going to use Google Local Inventory ads, make sure you have the infrastructure in place to keep them current!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office