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Google+ Latest Changes Makes Platform More Pinterest-Like

Google+ Latest Changes Makes Platform More Pinterest-Like

Poor Google+. Of all the social media networks, it’s had the hardest time gaining traction, and there have been repeated reports of an impending demise. Google hasn’t been shy about retiring slow-starting or even popular products before (Remember Google Reader?) so the expectation that the plug would be pulled on Google + doesn’t seem all that unreasonable.

[Tweet “New “Collections” feature is designed to make Google+ more Pinterest-like. “]

However, Google seems determined to make their social network work. They’re currently rolling out “Collections,” a feature designed to make Google+ more Pinterest-like. Currently available in beta to Android device users, the Collections feature includes boards to organize images, videos, and other visual content with a fairly spacious area to add your own comments. To get you started, Google+ has prepped the site with theme channels pre-populated with content you may find appealing. Additionally, you can follow channels created by other users who share content you enjoy, and be likewise followed.

We know that Google+’s user base has been primarily male and affluent to this point; interestingly enough, this same demographic has begun making use of Pinterest in increasing numbers lately. Adventure travel, survivalist tips and DIY projects have dominated the types of content shared and collected by men on Pinterest; it will be interesting to see if these themes carry over to Google+ or if the collections created there will follow different themes. Google is suggesting users use the Collections feature for inspiration, to create designer-style mood boards, as well to organize ideas and concepts when planning projects or events.

If Google+ has been part of your marketing mix thus far, you’ll want to think through how the Collections features will work best for you. If you’ve been hanging back from Google+ because you weren’t sure how it fit for your brand, it’s well worth watching to see if the Collections feature transforms Google+ into a site your customers are using. If it does, it may be time to consider giving Google+ a try.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office