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Google+ Updates Go Responsive

Google+ Updates Go Responsive

Over the past few months, Google has been shall we say “motivating” people to sign-up for Google+. The platform has been adding new features and enhancing old ones. Last week Google+ rolled out their newest updates to users.


New Layout:

Google is not fooling around when it comes to leveraging responsive design. Your profile will now show a 3-column layout if your screen is large enough to support it. The goal behind this new look is to give users the ability to see more information. The new layout takes the navigation from below the cover photo to the top of your screen. The benefit to this layout change is that as you scroll down the page, the navigation will stay attached to the top of the screen so you can jump around at any time. Your side navigation now collapses and expands, as you need it. You may also notice that there are new features on this left navigation.

Enhanced Home Stream:

The home stream, or what would be referred to in Facebook Terms as the feed, also has a new 3-column layout making it feel a bit more like Pinterest to me. However, the enhanced layout does make it easier to review posts so you can engage with people in your circles.

Communities:

You may have noticed a new button that popped up over the past few weeks called Communities. These are like groups or gatherings of Google+ users based on a common topic. Finding and joining communities may be just what you need to keep you motivated to use Google+ with more frequency.


Don’t Forget Google+ has Business Pages

This may not be a new feature, but I wanted to make sure everyone was aware that Google+ has business pages. You will need a regular Google+ account of your own to launch a business page.

These types of pages are great for businesses looking for exposure on Google. Your Google+ should be linked to your website and then validated on Google+.

Stop by our Google+ Business Page & Follow Technology Therapy.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office