Skip to content

Google+’s New Collection Feature: Helpful for Engagement Ring Sales?

Google+’s New Collection Feature: Helpful for Engagement Ring Sales?

Of all the social media networks, Google+ may be the one that has had the hardest time making itself relevant to the jewelry industry. Up until this point, Google+ has not been a site widely known for fashion or jewelry content, and the platform has been struggling to find an audience. To counter this, over the past few days, Google+ has been rolling out a new feature called Collections.

[Tweet “Collections makes the experience of being on Google + more like the experience of being on Pinterest. “]

Collections transforms the experience of being on Google + into one that more strongly resembles the experience of being on Pinterest. Collections gives users boards to collect and organize visual content, such as images, video and graphics, as well as some space for blogging thoughts or comments. The Collections feature gives users the ability to group images by theme, rather than username, which may broaden their appeal.

Some important things for jewelry retailers to know is that so far, the user demographic of Google+ has skewed strongly male – in 2014, the gender breakout was 70% male, 30% female or other. 40% of all users report being single and looking for friendship: this is a significant population that could very well be looking for engagement rings in the near future.

At the same time, we know that Pinterest is the social media platform of choice for wedding planning in particular, as well as fashion oriented collections. Men are beginning to embrace Pinterest in greater numbers, with double digit growth in adoption rates just last year.

It will be well worth watching to see if Google+’s changes resonate with the public. If the answer is yes, we may have a truly unique opportunity: a largely male social media network with ideal functionality to showcase and promote engagement rings and other bridal jewelry. Over the coming months, we’ll be watching and commenting on the changes. There’s no need to rush to set up a Google+ page right this minute if you don’t have one: see how the situation develops and make that decision, like all of your digital marketing choices, strategically.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office