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Great News for Restaurants and Foodies Alike

Great News for Restaurants and Foodies Alike

Last week we spotlighted social media tips for Food Trucks in honor of the Vendy Awards. Now we’re back with news that will help restaurants – and diners – of all kinds. Location-based check-in social app and business directory, Foursquare, now allows users to perform local searches for specific menu items. Whether you’re craving spaghetti and meatballs for dinner or you have a hankering for ice cream after your meal, the app will now allow you to track down restaurants that serve your desired menu items.

What This Means for Businesses

This latest offering from Foursquare is yet another example of the importance of mobile and local strategies for restaurants. Combining the two with this new Foursquare featured provides an opportunity for your business to be found by the ideal guests: customers who are searching for dishes already on your menu! Don’t miss out on these promising users because you were not listed to be found. Explore and leverage each and every local and mobile opportunity that comes your way.

Get Your Menu Listed

Hopefully, you have already listed your business in Foursquare, not only because it helps local customers find you but also due to the fact that it provides a credible backlink to your site! If not, you should list your restaurant as soon as possible.

Once your restaurant is listed on Foursquare use SinglePlatform to post your menus. This service allows you to disseminate and manage your information for your website, including menus, hours, specials and more, across multiple platforms from one centralized listing. Current site listings updated through SinglePlatform include YP – which offers a similar type of menu search – urbanspoon, TripAdvisor, and Yelp, all popular sites with diners looking for great restaurant recommendations! Though there is an annual fee associated with the service, it more than makes up for the time savings and ability to share your menus across the web.

Ongoing Devotion to the Local & Mobile Movement

The one caveat to this incredible service: you have to be dedicated to its upkeep. Much like the need to update your menu on your website (and mobile site) as it changes, you will also need to keep it up to date on SinglePlatform. Leaving outdated information on the platform leads to disappointing customers who were looking forward to dishes you no longer serve, leaving a bad taste in their mouths. The good news? When you make changes in SinglePlatform, it will automatically update your listings on all of you associated listings, living up to its name.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

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Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

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