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Great Visuals Sell – But Where Do You Get Great Visuals?

Great Visuals Sell – But Where Do You Get Great Visuals?

In a world where you’re connecting with your customers through social media and your website, strong, compelling, interesting visuals are essential. People pay more attention to pictures than they do to text, especially in the initial stages of any brand relationship. Photos, logos, and other graphics convey vital information about your company quickly and succinctly – a vital consideration when the average American’s attention span is 8 seconds.

Most business owners understand this, on an almost intuitive level. When you look at the world’s strongest brands, it’s easy to see how adeptly they use color, logos, and pictures of every sort to promote themselves. But when we try to create these visuals for our own businesses – well, it turns out that it’s really not that easy to do.

Here’s the challenge: A lot of people who have amazing artistic skills have no understanding of marketing whatsoever. Creating compelling visuals requires understanding what it takes to attract customer attention and convert that interest into sales.

As business owners, we may or may not have the artistic ability or marketing acumen – but what we definitely do not have is time. Image creation is a time consuming process: even a simple infographic (one of the most popular visual marketing tools of the moment) can take days to put together if you don’t know how to do it.

The answer – and this is how the big brands do it! – is delegating image creation to a team that understands both marketing and artistry. This team should focus on understanding your customer, what drives their purchasing decisions, and what will motivate them to take action. Using their artistic skills, they can then produce powerful sales pieces like:


These images can be put to use many ways. You maximize your investment in images when you share them on your website, via social media, and even in print. If you don’t have great visuals, you’re not going to be successful marketing your business. It’s as simple as that.

Make the most of your time and marketing dollars by choosing a team with a proven track record of producing visuals that sell. We’d be happy to show you what we’ve done, and how well it’s worked for business owners just like you. Schedule your no-obligation consultation today!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office