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Guest Blogging Is Now More Important Than Ever

Guest Blogging Is Now More Important Than Ever

It’s impossible to overstate how important Google is for the small business owner. Google dominates the search engine marketplace: if you can’t be found on Google, chances are that you’re not going to be found at all. That’s why so much time and energy goes into building websites that comply with Google’s best practices.

Just to make things complicated, Google changes their best practices all of the time. They’ve recently expanded their practice of excluding keywords from analytic data, which makes it much more difficult to determine how you should create and deploy content on your site to positively impact site rankings.

However, Google, through the head of their Webspam team, Matt Cutts, has made it clear that they look very favorably upon guest blogging as a way to boost site ranking. Guest blogging is exactly what it sounds like: you create quality content for someone else’s website. They publish it, generally including a link or two back to your website. You gain increased exposure and a SEO boost.

Here are some key things you need to know about guest blogging:
  • Guest blog posts need to be informative, entertaining, or both. You don’t get to advertise your services or businesses overtly. Focus instead on being of service to the customer.
  • Every guest blog post needs to be unique: you can’t publish the same entry in many different places.
  • Be selective when choosing where to guest blog: choose sites likely to appeal to your target market.
  • Images to support your guest blog post are generally welcome.
  • Make sure you edit & spell check your copy before you submit a guest blog post. Many bloggers run posts as they receive them, so if you’ve made a mistake, it’s out there for the whole world to see.
  • Guest blogging doesn’t erase the need to create and post new content to your own blog!

If you need help creating or coordinating your guest blogging efforts, reach out to us! We’re here to help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office