It’s impossible to overstate how important Google is for the small business owner. Google dominates the search engine marketplace: if you can’t be found on Google, chances are that you’re not going to be found at all. That’s why so much time and energy goes into building websites that comply with Google’s best practices.
Just to make things complicated, Google changes their best practices all of the time. They’ve recently expanded their practice of excluding keywords from analytic data, which makes it much more difficult to determine how you should create and deploy content on your site to positively impact site rankings.
However, Google, through the head of their Webspam team, Matt Cutts, has made it clear that they look very favorably upon guest blogging as a way to boost site ranking. Guest blogging is exactly what it sounds like: you create quality content for someone else’s website. They publish it, generally including a link or two back to your website. You gain increased exposure and a SEO boost.
Here are some key things you need to know about guest blogging:
- Guest blog posts need to be informative, entertaining, or both. You don’t get to advertise your services or businesses overtly. Focus instead on being of service to the customer.
- Every guest blog post needs to be unique: you can’t publish the same entry in many different places.
- Be selective when choosing where to guest blog: choose sites likely to appeal to your target market.
- Images to support your guest blog post are generally welcome.
- Make sure you edit & spell check your copy before you submit a guest blog post. Many bloggers run posts as they receive them, so if you’ve made a mistake, it’s out there for the whole world to see.
- Guest blogging doesn’t erase the need to create and post new content to your own blog!
If you need help creating or coordinating your guest blogging efforts, reach out to us! We’re here to help!