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A Guide to Pinterest’s Guided Search

A Guide to Pinterest’s Guided Search

While some social media platforms – cough Facebook cough – are famous for making changes that negatively impact businesses in the name of improving the user experience, Pinterest has developed a great reputation for developing their platform to perform for both audiences. Features like Rich Pins allow businesses to properly classify their content and provide users with additional structured data, a benefit for both users and businesses alike. Additionally, their Promoted Pins are designed not only to give businesses greater reach on the platform, but also to expose users to more content in which they are interested. Pinterest’s latest update, Guided Search, follows this same theme, expanding the value for both users and business owners.

What Is Guided Search?

Guided Search is a feature Pinterest launched on their mobile application in April of this year that is now fully rolling out on the web. This function recommends additional keywords for users to explore based on their search queries. For instance, when one searches “Engagement Ring,” Pinterest might suggest “Jewelry,” “Diamond Engagement Ring,” “Designer Engagement Ring,” and so on. In essence, Guided Search helps users explore Pinterest and dig deeper into their interests.

How Does Pinterest’s Guided Search Impact Businesses?

Using key phrases in your pin titles and descriptions has always been important, but it becomes crucial with the full roll out of Guided Search. This translates to a greater time investment on your part – or that of your social media management team – in order to fully understand the keywords relating to your pins and optimize for them.

Make Guided Search Work for Your Business

In the wake of this roll out, you’ll want to reevaluate your Pinterest strategy to ensure that you’re capitalizing on the opportunities that Guided Search creates. Below are some tactics to keep in mind:

  • Research Suggested Keywords:

    You know which keywords you optimize for on your website, and you should continue optimizing for them on Pinterest as well. However, try typing these keywords into the Pinterest search and see what keywords the guided search recommends. Work these recommended keywords into your pin titles and descriptions as well, taking care to stagger the usage – i.e. don’t simply stuff your descriptions full of keywords!

  • Customize Your Pinterest Descriptions:

    Unless your meta descriptions and title tags are catchy and 100% applicable to your pins, you should customize the pin title and description within the Pinterest environment. Your descriptions should be informative and entice users to click through to your website. They should also contain keywords that users are likely to type into the search bar (keep in mind that this phrasing may differ from your websites key words).

  • Include Keywords in your meta descriptions, alt tags and image titles:

    Though this is an SEO best practice we recommend to all, it is especially important for those on Pinterest. When your customers pin content from your site, you want to ensure that the default title and description are search friendly, as it is likely that they will not take the time to customize them.

Need help developing a winning Pinterest strategy or assistance with your overall social media presence? Reach out for a free consultation to hear how we can help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office