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Halloween’s Coming Fast: Are You Ready?

Halloween’s Coming Fast: Are You Ready?

In a country that seems to grow more divided by the day, there’s one thing that brings Americans together: the love of Halloween. Every year, we spend more and more on costumes, candy, and creepy decorations for our homes. The National Retail Federation reports that this year, we’ll be spending roughly $6.9 billion on Halloween.

You may be wondering why this matters to you and your small business – especially if you’re not in the costume, candy, or creepy decoration business! Here’s the thing: Halloween presents an easy, simple opportunity to strengthen your bonds with your customers. If you know that your customers are already enjoying the ghosts, ghouls, and cute little black cats of the season – and the evidence does seem to bear that out – why not participate in the fun?

Giving your customers a reason to smile is smart business. When push comes to shove, and it’s time to make purchasing decisions, buyers tend to strongly favor those businesses they feel they have a bond with or connection to. Something as simple as celebrating the same holidays can strengthen your relationship with your customers. (This is something Hobby Lobby found out the hard way, when the chain’s refusal to carry Jewish holiday decorations caused an uproar online).

Now is the time to think about how you’re going to share some Halloween cheer with your customers. Social media provides an ideal platform for this type of messaging, but you do need to do a little preparation.

For example, you may want to:

  • Create a Halloween-themed cover photo for your Facebook page
  • Create a list of holiday themed Tweets to share during the days leading up to Halloween
  • Collect brand-appropriate Halloween images to share on your Facebook, Google+, and Pinterest
  • Grab snapshots of your employees in Halloween costumes and (with their permission!) share them online. This idea also works with pictures of your employees as kids in costume.
  • Think about a Halloween-themed incentive: would your customers respond to “Spooky Savings?” If so, now is the time to create the offer.
  • Schedule all of the above to appear on your social media networks at the appropriate time.

Social media is an incredibly powerful tool for building lasting bonds with your customers. If you need help establishing or maintaining a successful social media presence, give us a call! We’re here to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office