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Having a Hard Time Finding Social Media Content?

Having a Hard Time Finding Social Media Content?

For many small business owners, the hardest part of using social media – and here, we’re talking about your entire suite of options, including Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Vine, your company blog and more – is creating and finding content to share with your audience.

When faced with a platform to step up and share your company’s message, it’s easy to become overwhelmed. There’s tons of advice out there that says all you have to do is present interesting, informative content – but how, exactly, does one do that?

The trick is remembering the 3 S’s!


S is for Strategic

Every piece of content you post should have a sound business reason for existing. Ask yourself, “What do I want my social media presence to do for me?” For example, you may want to spotlight a particular line of merchandise in your store, or drum up business for your restaurant during a particularly slow day – let’s say Thursday nights. Use that goal as your focus point when you’re deciding what type of messaging you want to share on social media. At least half of your content in any given time period should be moving you closer to achieving that goal.

For the retailer, that means devoting half of your postings, for example, to discussing the new merchandise, showing pictures of it in your store or in use, and information about any price incentives or special deals you may be offering. If you’re a restaurant owner, the same idea applies: devote at least half of your content to all the great reasons your customers should come see you on Thursdays!


S is for SO MANY PICTURES

Social media is intensely visual, and it’s becoming more so every day. The very best thing you can do to populate your social media platforms is to create and collect images that remind customers why they want to come do business with you. This can be direct imagery – think pictures of your merchandise, for example, or even of your building or logo. This can also include indirect imagery that doesn’t necessarily feature anything you actually sell, but speaks to the emotional experience your customers can connect with. That’s why a custom cake baker might share pictures of a happy bride embracing her groom, while a luggage retailer might show shots of beautiful tropical destinations.

Ideally, every post you make should have a visual component. For many business owners, it’s much easier to think in terms of collecting pictures rather than creating content. To post one picture every day for a month, you only need 30 images. Reach out to your vendors and business partners to see what images they can share with you; get very familiar with your camera.


S is for Stockpile

Small business owners are busy people. Part of the challenge of creating social media content is finding time, on a daily basis, to identify images and create copy to share with your customers. Avoid the stress by scheduling a short period of time each week – think an hour or two – to gather all of the content you’re going to share in the coming week. This streamlines the process tremendously.


Are You Having A Tough Time With Your Social Media?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office