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Hashtag Your Business = #Success

Hashtag Your Business = #Success

Are you ready for a quiz, small business owners? It’s only one question long.

Explain the difference between these two Tweets:

  • What a great day!
  • What a great day! #sarcasm

That’s an easy question, isn’t it? The difference is the hashtag. With one simple punctuation mark, the entire meaning of the sentence changed: in the first sentence, we have a day to be celebrated. In the second, the day is, at best, something to be endured.

Today’s customers uses hashtag as a part of their everyday vernacular. They’re prominent on social media and have entered everyday conversations. That’s not one bit surprising, according to language experts like Naomi Baron, author of Always On: Language in an Online and Mobile World. “This is the kind of thing we do with language. We take things from one context and put it in another.” It wasn’t much of a leap for consumers to take the hashtag that was so handy on Twitter and start using it in other settings.

Other social media platforms were quick to pick up on this trend and incorporate it in their functioning. Today, you can use hashtags on Facebook, Instagram, Pinterest and more.


Understanding Hashtags

Hashtags serve a dual role on social media. They provide a way for people to express themselves, adding an additional level of clarity to text or image based communication. Additionally, people use hashtags to search for topics that are of interest to them.

To maximize the benefits you’re getting from your social media marketing, you need to familiarize yourself with how hashtags work. Visit the Twitter streams and Facebook pages of people who follow or like your company. Observe how they’re using hashtags, and what terms come up most frequently.

The next step is to integrate hashtags into your social media marketing. Think about how people would search for your company, and use those terms as hashtags when appropriate. Another option is to create a hashtag using your business name. If your business is participating in a larger event, such as a home show, find out the event’s hashtag, and use it on social media as you publicize your participation.

Successful Social Media Marketing Means Using the Language of Social Media

Social media is changing the way we communicate with each other. Some people find this hard to take, and resist adopting things like hashtags and cyber-speak. While that’s a valid position, as a business owner, it’s important to understand that it’s a position that puts distance between you and your customers. When your goal is creating tight, enduring bonds with your customers, it helps if your customers feel like you understand how they think and express themselves. Adopting some or all of the elements of social media’s unique language is one way to do that. Hashtags are a simple, strategically sound place to start. If you need help with this, or any element of your social media marketing, give us a call. We’re here to help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office