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Help Your Partner Retailers with a Back to School Boost

Help Your Partner Retailers with a Back to School Boost

Back to school season is on the horizon, and that means you’ve got an opportunity to help your partner retailers connect with the legions of Back to School shoppers. The back to school season has become a major shopping event in its own right, with numbers that stack up nicely against the traditional winter holiday season.

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The impact of Back to School season extends beyond the categories you might expect, such as school supplies and dorm furniture. There’s definitely space for the savvy jewelry brand to capitalize on the shopping excitement – and with a smart strategy, you can create a plan that boosts your partner retailer’s sales as well.

Now is the time to start thinking about what you’d like to offer your customers during Back to School season. If your brand has customizable pieces, such as charms or pendants, that could tie into the theme, these would be natural items to focus on. Teachers and parents are both impacted by Back to School – perhaps a campaign to address one or both of these groups would fit in with your brand’s messaging.

No matter what you decide, your partner retailers will need collateral material to participate. Social media graphics, copy for their website, landing pages, signage files and other assets are all incredibly helpful. Providing your partner retailer with these can help them easily increase their sales. Consider offering co-op dollars for targeted social media advertising. Make sure to include campaign start and end dates, so all of your participating retailers are on the same page. Finally, include all participating retailers on your website, so customers who want to take advantage of the Back to School specials can find their local store easily!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office