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Digital Security Is More Important Now Than Ever

Digital Security Is More Important Now Than Ever

The time to go fishing is when the fish are biting. The time when unscrupulous people will try to hack into your website or social media profiles is during periods of high activity, such as the holiday season. Hijacking your digital presence now, when customers are actively engaged in mobile shopping and other holiday activities throughout the day, can cost your company serious money. You want to make sure you’re protected.

Step One:

Change your website password now, and give the new password only to those employees or team members who have a legitimate business reason to have that access. The best passwords are between 8-12 characters long, and don’t contain dictionary words or easily guessed phrases. If you work with a company that supports your website marketing, let them know it’s time for a password change – don’t assume they’ll do this for you automatically.

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Step Two:

Change your social media passwords, and give the new password only to those employees or team members who have a legitimate business reason to have that access. Make sure your password for social media sites is not the same as your website password: people who have successfully hacked one will try the other, and if they have the same password, you’ve lost all semblance of protection.

Repeat these two steps throughout the year. The vast majority of website hacks and social media hijackings take place through insufficient passwords. Give yourself the gift of strong passwords and limit access to them; the peace of mind you’ll enjoy will be well worth the time it takes to change the passwords!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office