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The Holidays Are Coming: Let’s Talk Gift Guides

The Holidays Are Coming: Let’s Talk Gift Guides

The holiday season is a funny time. For some businesses, especially retailers, this is go-time; the three month period where sales have to be strong enough to carry them through the rest of the year. For other businesses, the weeks surrounding Christmas and New Year’s are slower than slow.

One way to boost your sales, no matter which type of business you are, is to present a gift guide. The holiday season is all about hooking your loved ones up with things that make them happy. It sounds simple, but it can be an extremely overwhelming job. People get stuck for ideas. They don’t know what to give, who to give it to, or how to present it.

[Tweet “Boost #holiday #sales by being helpful: Provide useful gift guides for your customers! “]

That’s where you come in. Gift guides are an easy way to suggest merchandise in a way to reduce your customer’s holiday stress. Rather than creating one huge document, make 2015 the year you create multiple small gift guides to be deployed through all of your marketing channels.

For example, let’s say you sell fishing tackle. Mini gift guides could be created for the serious fisherman, the Grandparent who wants to introduce their Grandchild to the sport, the would-be survivalist, and more. These mini guides can appear as blogs on your website, be shared via social media, and even be emailed directly to your customers. Formatted with calls to action that make it easy to buy, these guides can help you drive sales of items that might otherwise not get so much notice.

What about those businesses that aren’t normally go-to destinations for the holiday season? You can benefit by creating your own gift guide, pointing out how your products and services could be the perfect surprise. If you have a seasonal business that can’t be enjoyed right now, offering gift certificates that can be used later can help solve your customers’ holiday shopping quandary and boost your bottom line.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office