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Holiday Marketing for All Business Types

Key Takeaways:
  • There is no longer just a Cyber Monday but now Cyber Month and consumers are looking for promotions and savings throughout the entire season.
  • People crave personalization and appreciate social responsibility. Look for ways to build in more personal touches and show your clients how you give back all year long.
  • Leverage tools to help motivate and inspire you from holiday flipbooks to image creation applications like Canva. We all need a little inspiration.

Holiday Marketing for All Business Types

Every business has an opportunity to leverage holiday sentiment and at this time of year customers, clients and donors appreciate it. Be clear about your marketing goals for the season and understand that sales or donations are only one objective and that cultivating relationships is the other. Use the holidays to inspire you to make connections, be personal and drive your business forward.

Live Attendees’ Reviews:

“This SCORE session was terrific! Great speaker who was clearly steeped in knowledge in all aspects of marketing, and able to provide examples for B2C, B2B and Non-Profits.”

Colleen G
Asheville NC

“Very helpful webinar! I got a few gems that I can use in a 20-minute block – thank you!”

Alli B
New York, NY

“Jennifer Shaheen is a terrific facilitator! Additionally, she truly is an “idea factory” as she self-proclaimed. LOL I always enjoy and learn from her seminars.”

Amy B
New York, NY

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office