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Holiday Email Marketing Essentials + Roundtable Q&A

Live Training & Discussion -
Monday, November 8th at 6pm

Before they can wrap your products up in gift boxes, you need to show up in their inboxes! We’ll teach you the secret sauce for adding holiday magic to your email marketing and giving your food biz a boost. We’ll cover:

  • Essential Holiday Emails to Add to Your Content Calendar
  • Re-engaging Subscribers & Cleaning Your List
  • Subject Line Tips & Tricks for Boosting Open Rates
  • Content Recommendations to Convert Subscribers to Shoppers
  • Segmentation & Personalization to Help You Sell
  • Email Automations to Help You Work Smarter, Not Harder, This Holiday Season

Afterward, we’ll kick off our Roundtable Q&A to take your questions related to all things digital marketing, including email, ads, strategy, and more. 

Register Now!

This is a beginner – intermediate session.

This session is catered to food industry businesses including:

  • Food Trucks
  • Restaurants
  • Consumer Product Goods Wholesalers
  • Consumer Product Goods Business Selling Direct to Consumers
  • Catering Companies
Expert Trainer

Expert Trainer

Jennifer Shaheen

You’ll receive a copy of the presentation with recording and notes.

Apply Your Hope & Main Scholarship to This Session

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office