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How Do Your Customers Really Want You To Contact Them?

How Do Your Customers Really Want You To Contact Them?

MarketingSherpa has just released their latest research, which states that 60% of all customers prefer to receive updates and promotions via email. When given the option, customers prefer to set email frequency; giving the choice to receive emails daily, weekly, or monthly makes a significant difference in sign-up rates.

Direct mail came in a customer’s second favorite choice, only lagging email by six percentage points. Business owners aren’t necessarily as fond of direct mail, as it’s exponentially more expensive than email marketing, but it’s important to recognize the value customers place on this communication channel. If you’re pondering the role of catalogs, postcards, and other direct mail pieces in your ongoing marketing campaigns, talk to your customers about it. Asking them what they like and what you could do better will help you get a clear understanding of whether or not you need to keep moving forward with direct mail. Remember, too, that building tracking into your direct mail can help you objectively assess a campaign’s performance.

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Text messaging and social media are becoming increasingly important contact channels. The brands that are driving sales using messaging apps are doing so on a very highly individualized basis; high-touch retailers like jewelers and automobile dealerships are good examples of sectors that have used apps this way. Currently, more people report preferring to go to the brand’s website to receive updates and promotion than following the brand on social media as a way to access this information. It will be interesting to see if this trend changes over the course of time, especially given the extensive lengths Facebook and other platforms are willing to go to in order to keep users on their site.

It is a good best practice to check in with your customers regularly regarding their contact preferences. Make this part of the ongoing conversation you have on social media and other platforms. That way you’ll be aware of changing trends in customer preferences as they happen and will be able to adjust accordingly.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office