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How Does Your Website Look On Your Customer’s Smartphone?

How Does Your Website Look On Your Customer’s Smartphone?

As a jewelry retailer, your website is the heart of your business. It’s where potential customers look to discover the full range of your offerings, including your custom work, designer brands, and services, such as repairs and engraving. For those of you who offer e-commerce, your website is also where your customers go to shop.

More than 60% of all web traffic occurs via a mobile device, such as a smartphone or tablet. That’s why it’s very important that you know what your website looks like, and how well it functions, on mobile device’s smaller screens.

There are two ways you can do this. The first is to check your website on your own mobile devices, and then ask your friends or colleagues who have a different set of mobile devices to check out your website and see how well it performs for them.

The second is to visit Google’s Mobile Friendly Tool and enter your web domain in the search box. Google is giving site owners the opportunity to test exactly how mobile friendly their websites are. It’s free and fast.
A few moments after you enter your website, Google will provide you with a report that details how mobile friendly your site is. If your site is mobile friendly, great! If it’s not, Google identifies the problem areas, which can include items such as the text is too small, links are too close together, or the fact that your mobile viewport is not set.

Knowing what’s wrong with your site is a great starting point, but Google delivers even more value in their report. They recommend solutions to fix your issues, divided into two categories. One set of recommendations is designed for web developers – if you’ve built your own site, this is for you! The other set of recommendations spells out, in easy to understand language, what you need to say to your web developer to have them bring your site up to speed.

Does your website need help & you don’t know where to turn? Our world class team of web designers and developers builds beautiful, functional mobile-friendly websites for jewelers you’ll love. Reach out to us for a complimentary consultation!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office