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What’s the #1 Way New Customers Find You?

What’s the #1 Way New Customers Find You?

When we start working with a new business, one of the very first questions we ask is “How do your customers find you?” Generally, we get one of two answers – word of mouth referrals or foot traffic – people wander by the storefront, are curious, and stop in.

It may be time to reconsider that answer. A recent study conducted by Vistaprint Digital Services asked 2,000 respondents how they discovered new businesses. More than a third – 36.7% – reported that they found new businesses through online research. Word of mouth came in second, at 35%, and foot traffic was a distant fourth, at less than 10%.

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During the research phase, shoppers are investigating what a business has to offer. In addition to product offerings, hours of operation, and pricing information, consumers are interested in discovering what kind of experience they can expect when they enter your business. They’re searching for some sense of your brand’s personality to determine if you’re a good fit for them.

Most of this preliminary research takes place on smartphones. This emphasizes the importance of having your business website be mobile-friendly; it also highlights the value of your social media presence. Facebook continues to be the most widely used platform, so you’ll want to be sure the information and content you have posted there is accurate and enticing to the curious would-be shopper. Additionally, depending on what type of business you have, you may need to have a presence on specialty social media sites – a shopper seriously considering a yarn store, for example, may very well do their research on Ravelry.

Knowing potential customers are researching your business online gives you an opportunity to extend them a special welcome. In addition to having a new customers offer on your home page, explore how tools like targeted Facebook advertising and Snapchat geofilters can be used to entice researchers into becoming first time shoppers.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office