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How Often Do I Need To Post To My Social Media?

How Often Do I Need To Post To My Social Media?

Small business owners have to be masters of time management. When there’s so much to do and only 24 hours available in the day, every minute has to count. At the same time, managing your business’s social media presence can be very time-intensive. It’s not at all uncommon for business owners to want to know exactly how often they need to update their social media sites.


Determining The Frequency: What Are Your Goals?

Before you can determine how much time and effort you want to put into social media, you need to be very clear on what you want to get out of your social presence. If all you want is a digital billboard, relaying basic information and pointing your existing customers to your website or physical business, you’re going to be able to be able to spend less time and energy with social media than a business owner who wants to use these platforms to generate sales, to increase market share and brand visibility, or to provide a customer service channel; if these are your goals, you’ll have to do more.


Finding the Right Number

There’s a direct relationship between how often you use social media – the frequency of your posts and replies – and how useful social media is from a business perspective. The more often you post high-quality, relevant content to your social media platforms, the better ROI you’re going to see.

In this way, social media is very similar to every other messaging vehicle available to the small business owner: ten print ads will generate more results than a single print ad will; telemarketing is a non-starter as a sales strategy if you only call 2 people.

Facebook:

Plan on posting at least daily; more frequently if you’re getting high levels of response from your customers. Look at your business. Sometimes the way you do business dictates how often you should post. If you’re a restaurant that offers daily lunch and dinner specials, that’s at least two posts a day. Possibly even three so you can provide visitors with a little something extra to stay connected.

LinkedIn:

Update your personal status daily; twice a day if you’re establishing yourself as a thought leader in your industry. LinkedIn business pages should be updated at least twice a week.

Twitter:

Twitter updates are short, but they’re numerous. One or two Tweets a day are fine if you’re just maintaining a presence, but if you’re planning on using Twitter for business growth, plan on making 10-15 Tweets per day. This can include retweets and replies, but make sure you’ve got some original content in there as well. And don’t forget to include hashtags for greater connectivity.


Know Your Resources

Monitoring and maintaining your social media presence can take a lot of time and energy. However, it can be very rewarding, as customers increasingly use social media as their primary source of the information that influences their purchasing decisions.

There are tools and resources available to make social media management easier, such as HootSuite and Sprout Social. Another option is to choose an experienced marketing team to handle your social media so you can realize the maximum benefits from these powerful tools.

If you’re not sure what option is right for you, give us a call or reach out for a consultation. We’re here to help your business grow!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office