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How To Avoid Alienating Your Website Visitors

How To Avoid Alienating Your Website Visitors

The average internet user in the US spends 32 hours per month online. Spending this much time online means that users run into things they like and things that make them a little frustrated. Below is a list of features that generally annoy users and should be avoided on your site.

  • Logo NOT Linking to the Homepage: Web users have come to expect to be taken back to the homepage when they click on your logo on the top of the page. Even if you have “Home” in your main navigation, visitors will likely click on your logo when they wish to return to your homepage. If the logo does not link back to Home, the visitor will be both confused and frustrated, as depicted in the meme above.
  • Auto-Playing Audio or Video: Users generally do not enjoy being surprised by music or video that they are not expecting to play when they visit a website. They may be listening to music or watching a video in another window, so this automatic media is disrupting to their experience. The auto-play may seem like a good idea to capture a visitor’s attention, but this often causes you to lose them for good.
  • Difficult to Find Contact Information: Many of your website visitors may have come to your site for the express purpose of learning how best to contact a company representative. Little more can ensure that these users never again return to your site than difficult to find – or worse – non-existent contact information. Internet users expect to see a link to a “Contact Us” in two places: the top navigation bar (generally on the far right) and in the footer. Once on the contact page, they want to see an email address, phone number and physical address at which they can reach a company representative. If you have a contact form too, that’s great, but users like to be able to choose how they can contact you, not be forced to fill out a form.
  • Log-In Screens: Screens that immediately pop up asking users to log in block your content and may prevent visitors from clicking through to view your site. If you allow users to surf your site as a guest, do not immediately cover all of your content with a log-in screen.
  • Distracting Ads: Pop-up ads or ads that enlarge when users hover over them not only annoy your visitors, they detract from and hide your valuable content.
  • Required Add-Ins: Anytime you require a user to install an add-in to view your content you are risking them choosing not to install the add-in and simply leave your site.
  • Complex Main Navigations: Your main navigation should be straight-forward and easy to follow. There should be a tab with what you offer (your products and services), who you are (about us), how to get in touch with you, and a tab for your blog. Once you start including too many items in your navigation it becomes difficult for the user to find the information that they are looking for.

Many of these features may have been in-vogue at one time or another, but today’s web visitors use more than computers, they also use tablets and phones, and some of these features can alienate the visitor. If you’re finding that your site contains a few items on this list, you may need a little Technology Therapy®. Contact us for a consultation today!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office