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The Head’s Up Challenge: How To Keep Up With Social Media’s Constant Changes

The Head’s Up Challenge: How To Keep Up With Social Media’s Constant Changes

Social media is like a river. It’s never exactly the same twice, and every time you step in it, something will have changed. In the first half of 2015, we’ve seen Facebook dramatically change the way organic content reaches readers; Pinterest has announced Buyable Pins, and the livestreaming app Periscope sprang into existence. That’s only the tip of the iceberg: far too many changes have happened for us to list them all here.

The question is how do you keep up with all of social media’s many changes, and how do you know which ones will really matter to your business?

We’ll start with some good news. You don’t have to respond to every single social media change as it happens. In fact, you don’t even need to respond to most social media changes in real time. Give yourself the freedom to act as an observer first – seeing what the change is – and to benefit from the analysis provided by the legions of tech and marketing experts out there before you decide how you’re going to react to the latest developments.

This sit-back-and-wait approach can prevent you from spending your time and energy trying to set up on a new platform that doesn’t turn out to have much in the way of staying power. Remember Xanga or Orkut? It’s okay. Nobody else does either.

That being said, you do want to be aware of changes happening on the social media platforms where you do maintain a regular presence. A simple way to do this is to check the blogs these sites maintain, weekly or even monthly. Here are the ones you’ll want to pay special attention to:

Pro tip: Use a news aggregator like Feedspot to collect all the entries from the relevant blogs in a single location. You can even have the posts emailed to your phone, making it easy to keep up.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office