Social media is like a river. It’s never exactly the same twice, and every time you step in it, something will have changed. In the first half of 2015, we’ve seen Facebook dramatically change the way organic content reaches readers; Pinterest has announced Buyable Pins, and the livestreaming app Periscope sprang into existence. That’s only the tip of the iceberg: far too many changes have happened for us to list them all here.
The question is how do you keep up with all of social media’s many changes, and how do you know which ones will really matter to your business?
We’ll start with some good news. You don’t have to respond to every single social media change as it happens. In fact, you don’t even need to respond to most social media changes in real time. Give yourself the freedom to act as an observer first – seeing what the change is – and to benefit from the analysis provided by the legions of tech and marketing experts out there before you decide how you’re going to react to the latest developments.
This sit-back-and-wait approach can prevent you from spending your time and energy trying to set up on a new platform that doesn’t turn out to have much in the way of staying power. Remember Xanga or Orkut? It’s okay. Nobody else does either.
That being said, you do want to be aware of changes happening on the social media platforms where you do maintain a regular presence. A simple way to do this is to check the blogs these sites maintain, weekly or even monthly. Here are the ones you’ll want to pay special attention to:
Pro tip: Use a news aggregator like Feedspot to collect all the entries from the relevant blogs in a single location. You can even have the posts emailed to your phone, making it easy to keep up.