Check to see if the links on the older pages are broken. Next, review where the links send your web visitor; is this the copy you expected? They may not be broken links, but the content may not be what you would want your customer to click to if they came across this page.

Often times we have found older pages, or even staple pages like team bios, can have incorrect links, but not broken links.

Are all the icons you’re using the same style? Have you found one that looks different? Be sure to click the links and make sure they all go to the same place.

Recently I found two different Twitter icons on a new client’s site; one went to the correct Twitter handle and the other did not. It was not a broken link, but the variation in the Twitter icon that caused me to think someone else created this link, not the original designer.

You have heard me say this before: duplication on your website can be a good thing. You will have your contact information on the contact page, but it may also be in your website footer. Review the duplicate information you have and make sure it is the same.

You’d be surprised how many people change a phone number on the contact page but forget the footer. Also, be sure to look through your site for elements embedded in the copy. For example if you tell people to “Call You at ##” and you have your number on the page to keep them from having to look for it, then that will need changing too. There is no program or bot to help with this; you will need a human being to review and spot check this type of item.