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How To Spot Check Your Website

How To Spot Check Your Website

For the New Year, I wrote an article on Small Biz Trends titled “Your Website: Do You Know When It’s Time for A Tune-Up?” The purpose of this post was to provide people with a checklist of things to do to make sure that their websites are in tip-top shape. The article discusses how to give your website a weekly, monthly and quarterly check-up. This week let’s look at how the TTG team goes about an item in the weekly check-up.

The 3 items in the weekly check-up are:

  • Spot Check
  • Read Google Webmaster Report
  • Review Your Google Analytics

Today we’ll focus on Spot Checking

When a website is built, most companies spend a great deal of time testing, but after the launch, edits are made from week to week and the testing mentality is not often as thorough. When you spot-check your website, here are a few things to look at:

Review older or staple pages

Check to see if the links on the older pages are broken. Next, review where the links send your web visitor; is this the copy you expected? They may not be broken links, but the content may not be what you would want your customer to click to if they came across this page.

Often times we have found older pages, or even staple pages like team bios, can have incorrect links, but not broken links.

Check for Inconsistencies

Are all the icons you’re using the same style? Have you found one that looks different? Be sure to click the links and make sure they all go to the same place.

Recently I found two different Twitter icons on a new client’s site; one went to the correct Twitter handle and the other did not. It was not a broken link, but the variation in the Twitter icon that caused me to think someone else created this link, not the original designer.

Comparison of Duplicate Information

You have heard me say this before: duplication on your website can be a good thing. You will have your contact information on the contact page, but it may also be in your website footer. Review the duplicate information you have and make sure it is the same.

You’d be surprised how many people change a phone number on the contact page but forget the footer. Also, be sure to look through your site for elements embedded in the copy. For example if you tell people to “Call You at ##” and you have your number on the page to keep them from having to look for it, then that will need changing too. There is no program or bot to help with this; you will need a human being to review and spot check this type of item.

Spot-checking is an opportunity for you to catch things with fresh eyes. Be sure to spot check your web site when you are in a good head space and not rushing.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office