Skip to content

How’s Your Business Bedside Manner?

How’s Your Business Bedside Manner?

No matter what business you’re in, there will be a time when you have to tell your customer something they don’t want to hear. Maybe the special order they’ve been so eager to receive didn’t come in on time. Maybe the tax return you just prepared for them reveals they’re going to be paying Uncle Sam way more than they expected. In our business, servers sometimes crash, sites get hacked – bad things happen and you have to let your clients know that there’s a problem.

These conversations are never fun.

Even the most understanding of customers doesn’t want to hear bad news, and let’s face it: not everyone is the most understanding person you’re ever going to meet. Some people don’t handle disappointment well. They can get angry, or hostile, or otherwise very emotional.

This is an area where we, as business owners, have something to learn from our doctors. Physicians are often in a position where they have to deliver bad news. Depending on their specialty, sometimes they have to deliver VERY bad news. You think you’ve seen a customer upset when their special order didn’t arrive on time? Try telling them they’ve got pancreatic cancer and will be dead in a year.

Yeah. That’s got to be way rougher than anything I experience, even on my worst business day. What I’ve learned, though, is that doctors actually train to deliver bad news in the best way possible. This is actually part of their education. Instructors go over both the psychology of the bad news moment and the communication skills that will help a physician help his patient at that point of crisis.

Not every doctor is great at this of course, but I’ll tell you one thing: having training is always better than having no training when it comes to navigating business challenges successfully. Researching the process physicians went through made me better able to understand how to share any bad news with my clients in the best way possible. Sometimes we can really learn a lot by observing how other professions handle challenges that are similar to the ones we’re facing.

With that in mind, let me ask you, how’s your bedside manner?

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office